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It’s Only Rock ‘n’ Roll, But I Like It              
From Music Fan to Rockin’ CEO

        For many years Record Bar enjoyed a continuous rise in revenues, growing at a sustained rate of 20-30% a year.  But things weren’t always rosy.  In 1984, the company took a nearly fatal nosedive, raking in losses of $5-6 million over a two-year period.  It wasn’t easy, but we regained our upward trajectory.  I learned an awful lot about what not to do and how to right wrongs during that chapter in our history.  In 1989, Record Bar sold for $92 million, and I retired in comfort at the ripe old age of 47.
        I got bored very quickly with early retirement, and started looking for something else to do.  I joined forces with a partner, John Hansen, and we bailed out a failing natural cosmetics company based in California.  Together with Leslie Blodgett, we took Bare Escentuals from the verge of bankruptcy to a burgeoning international enterprise.  In 2004, fourteen years after we took the helm, Bare Escentuals sold for over $200 million.  I found that the strategies, theories and philosophies I had developed at Record Bar were indeed universally applicable to growing a business in any industry.
        My business success is only part of the story.  I’ve also been happily married to the same woman for over 45 years.  I believe wholeheartedly that people who are successful, are successful.  That means if you are going to be successful in business, it is important to give attention and commitment to being successful in your personal life as well.  Striking a healthy balance is vitally important.  If your personal life isn’t working, your business endeavors aren’t going to work that well either.  All work and no play makes Jack a dull boy.
        So, why should you read this book?  If you’ve ever desired succeed, to get rich, and still be a good person with a personal life that is balanced, fulfilling, and fun, this book will show you a way to make it happen.  The simple strategies below are what worked, and with these you can build a successful business and a successful life:              

                                                Enjoy your job

                                                Find a balance in your life

                                                Treat coworkers with respect and understanding

                                                Set goals based on excellence not based on money

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© 2008 Barrie Bergman
National Management Associates, 30 W. Mission St., Suite 6, Santa Barbara, CA, 93101
P: 805.563.0411 F: 805.563.0441
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